Your store in ChatGPT and AI search

A growing share of shopping starts as a question to an AI assistant: "best ceramic gift under 200 shekels", "eco-friendly yoga mat that ships to Israel". This page explains how those assistants see your store, what Brainerce already does about it, and what genuinely moves the needle.

How AI assistants find stores

ChatGPT, Perplexity, Claude and Google's AI answers send their own crawlers to read the open web, much like Google's classic crawler, with one big difference: they read the raw page text and don't run scripts. A store whose product data only appears after JavaScript runs is invisible to them. Brainerce storefronts render everything server-side, so every product page is fully readable to AI crawlers as-is.

What your storefront ships automatically

These live in the storefront itself. A storefront built with the current Brainerce template has all of them; older or hand-built storefronts may not, the same caveat as Get found on Google.

What actually gets you mentioned

Research on AI recommendations is consistent: the technical layer above is the entry ticket, and what decides whether an assistant recommends you is mostly reputation it can read:

• Reviews. Products with real customer reviews carry star ratings in their structured data, the strongest trust signal an AI can quote. Brainerce's built-in reviews feed this automatically; your job is asking customers to review.
• Real product descriptions. An assistant can only describe what's written. A two-line description gives it two lines to work with; sizes, materials, and who it's for give it a reason to pick you.
• Being talked about elsewhere. AI systems weight mentions of your brand across the web (articles, forums, social) more than classic link-building. That part is marketing, not settings.

Submit your catalog to shopping programs: the product feed

AI shopping surfaces don't just crawl; the big ones ingest a product feed: a machine-readable list of your products, prices and stock. Brainerce generates one per sales channel, refreshed automatically. You'll find both feed URLs in Apps → Google → Merchant Center, under Product feeds, each with a copy button. They are not in your sales-channel settings. If you have not signed in to Google, they appear on that app's first screen instead, and you do not need a Google account to get the URLs:

Enrolling in each program is done on their site, with your business details. Brainerce prepares the data; the sign-up is yours. The feed is rebuilt from your catalog on its own and is kept for up to 15 minutes before the next rebuild, so you never re-upload after a price change, but a new price can take up to 15 minutes to show in the file.

What is in the feed, and what is left out

• Only active products that are published to that sales channel. A draft or archived product, or one you have not published to the channel, is not in the feed.
• Variants. A product with variants appears as one line per active variant, grouped under the product, which is the shape both programs require.
• Kits are left out of both feeds for now. A kit's price and stock come from its components, so it is not sent until that is supported. Its component products are sent as normal.
• The channel needs a website address. A sales channel with no domain has no working feed (the address answers "not found"), because every product line must carry a link to your store. A disabled channel and a suspended store also have no feed.
• Up to 5,000 products per feed, most recently changed first. A larger catalog is cut off at 5,000.
• Star ratings and shopper Q&A go to ChatGPT only. The ChatGPT file carries each product's review count, average rating and up to 8 questions and answers from the product's FAQ. The Google file does not carry ratings, because Google Merchant Center takes product ratings through its own program.
• Brainerce does not enroll you. Pasting the address into Merchant Center, Microsoft, Perplexity or OpenAI is your step, and each program decides on its own whether to list your products.

See who is reading and recommending you: the AI visibility tab

Open SEO Autopilot in the Marketing group of the sidebar and click the AI visibility tab. It is the one place that shows whether AI assistants are actually sending you shoppers, and what they say about you. It works from the last 30 days.

Visitors and orders from AI

Four figures sit at the top:

• Visitors from AI: sessions that arrived from an AI assistant such as ChatGPT, Perplexity, Claude, Gemini, Copilot or Grok.
• Pageviews from AI: the pages those visitors viewed. This is undercounted, often by 2 to 3 times, because many AI assistants strip the referrer that tells your store where the visitor came from. Read it as a floor, not a total.
• AI reads of your catalog: how many times a shopping program fetched your product feed, plus calls from AI shopping agents that read your catalog directly.
• Orders from AI: orders whose buyer arrived from an AI assistant, with the revenue from those buyers.

Below them, Visitors by AI source ranks the assistants by pageviews, and AI is reading you splits the reads into Shopping agents (live demand) (catalog searches, product lookups, category reads and store info reads) and Feed fetches (shopping programs) (Google, Microsoft, Perplexity, OpenAI and others).

Carts AI agents made for shoppers

When Agents can create carts is on for a sales channel (see Let AI agents fill a cart for a shopper), a card called Carts AI agents made for shoppers appears above the sources. It follows each cart through five steps: Carts created, Opened by the shopper (the shopper opened the link and the cart became theirs, so a link that was only previewed does not count), Checkout started, Orders placed and Paid, each with its share of the carts created.

• Only live channels count. Carts made on a test channel are not in the numbers. The card says how many there were, so a store that is only testing still sees why the live figures are 0.
• Paid means a real, paid order. Test orders and orders still waiting for payment are not counted as paid.
• It does not say which assistant made the cart. It counts carts, not assistants.
• It starts from the day agent carts were first created, not backdated, and the individual records are kept for 180 days.

Data is collected from the day this started, not backdated. A brand new store, or a store that has not been fetched by any program yet, shows "No AI activity detected yet". That is not an error and it does not mean something is broken.

What does the AI say about you? (answer sampling)

Further down the same tab, Brainerce checks what the assistants actually answer. It builds real shopping questions from your catalog, never naming your store, asks ChatGPT, Gemini and Claude each one with live web search, and records whether your store was mentioned, whether your site was cited, and which other stores were recommended instead.

1. Click Generate questions from my catalog. This writes about 25 questions and costs 2 AI credits. The questions are yours to edit, switch off or delete, and you can add your own. A store can hold up to 100 questions.
2. Click Run now to take the first snapshot, or switch on Run automatically every week. A run asks up to 50 enabled questions of each selected engine.
3. Read the result: How often the AI mentions you (for example "3 of 12 answers"), a trend per run, Sources the AI relies on, Your products in AI answers, and Also mentioned competitors beside each question.

What it costs: each question asked of one engine costs a fraction of a credit (about 0.35 of a credit as an estimate, charged on the real cost), so a run is roughly the number of enabled questions times the number of engines times that amount. The button shows the estimate before you press it. Weekly automatic runs are available on every plan, and the credits come from your monthly AI allowance. See AI credits.

Settings you can change: Brand aliases (other spellings or Hebrew and English variants of your store name, so a mention is not missed), Competitors (names to watch for in the answers) and Engines (at least one must stay selected). An engine that is not set up on the platform shows as "not configured" and is skipped.

AI answers change from one run to the next. Read the trend over several weeks, never a single run. A low number in week one does not mean something went wrong.

Write an article that answers this next to a question adds that question to your SEO Autopilot content plan, and the Autopilot writes the article on its next run.

What this tab does not do

• It does not change what an AI says about you. It measures. There is no switch here that gets you recommended.
• It cannot see private conversations. The visitor numbers only count people who clicked through to your store, and the sampling is a small set of questions, not everything shoppers ask.
• It does not include organic Google traffic. That is the Measurement tab and Google Search Console, a different data source. Do not add the two together.
• Sampling cannot run without credits. A run that cannot be paid for is skipped, not partly done.

What Brainerce does not control

• What an AI says about you. There is no dashboard toggle, at Brainerce or anywhere, that puts your store into ChatGPT's answers. Anyone selling that is overpromising.
• AI training on your content. By default your storefront also allows the crawlers that collect training data (model familiarity with your brand helps zero-shot recommendations). If you object to AI training on your content, whoever maintains your storefront can block the training crawlers in robots.txt without affecting your visibility in AI search answers.

Check it's all live

In SEO Autopilot, open the Technical tab and click Run check on the Storefront technical check. It probes your live site and confirms each of these pieces is actually being served: sitemap.xml, robots.txt, whether the AI crawlers (ChatGPT, Perplexity, Claude) are allowed by name, llms.txt, agents.md, the IndexNow key file, structured data on the homepage and on a product page, the canonical link on a product page, and your Google site verification tag. Each failed row says why, for example "serves an HTML page instead of the file, so update your storefront". It is worth running once after any storefront rebuild.

Tell AI agents your policies: the agent knowledge card

An assistant that finds your product will also be asked "can I return it?" or "how long does shipping take?". If you wrote nothing, it should say it does not know, and the shopper leaves. In SEO Autopilot, on the AI visibility tab, the What AI agents can say about your store card is where you write those answers.

• Add the text an agent may quote. Choose a type (policy, FAQ or about), write a title and the text, and pick the language. An entry belongs to the whole store or to one sales channel.
• Drafts are private. A new entry is a draft. Only a published entry reaches an agent. Unpublish it to take it back without deleting it.
• See what is missing. The card lists topics with no published entry (returns, shipping, warranty, payment, sizing, contact, about) and counts the products with no description, brand or attributes. A topic counts as covered when a published entry mentions it, so read the list as a hint, not a score.
• Preview before you trust it. How an agent sees it runs the same search an agent runs and shows the answer, so you can test a question in your customers' words.

What this does not do

• It does not hold prices, stock, shipping cost or tax. Agents read those live from your products, shipping and tax settings. Do not write a price or a delivery time into an entry: an old number there can contradict the live one. An entry that mentions prices or delivery terms is marked so the live figure wins.
• It does not publish anything on its own. Nothing is posted until you publish it, and your product facts are never copied into this card.
• It does not guarantee an assistant will use it or recommend you. Each assistant decides what to show.
• It cannot be seen by shoppers on your site. It is only for AI agents that connect to your store.

Let AI agents fill a cart for a shopper

When a shopper asks an assistant like ChatGPT or Claude for "two of these, delivered to Haifa", the assistant can put the products in a cart on your store and hand the shopper a link. The shopper opens the link in their own browser, sees the cart on your store, and checks out and pays there like any other customer.

Turn it on

It is off on every sales channel until you switch it on. Open Sales channels, choose the channel, open Settings, then the Permissions tab, and turn on Agents can create carts. It only works when the channel also has Cart and Checkout turned on and a store domain set (the tab warns you if one is missing). It is not part of the Catalog Only or Full Store choices, so turning on a preset never switches it on. How to create or edit a channel is in Create a sales channel.

What the shopper and the agent can and cannot do

• The agent puts in products and quantities, nothing else. It cannot pay, place an order, apply a coupon, or see the shopper's name, address or email.
• Only items you can sell go in. A product that is out of stock, not published on that channel, in draft, or that needs options chosen is left out, and the agent is told why. The rest still go in the cart.
• The link opens the cart once, in one browser. The first browser to open it owns the cart. Forwarding the link afterwards opens nothing for anyone else. The link itself works for one hour; the cart is kept for 24 hours and is then removed if nobody ordered.
• The agent cannot change the cart afterwards. To change a quantity it creates a new cart. The earlier cart is not cancelled and is removed with the other unused carts after 24 hours.
• Prices and shipping come from your store, live. The cart uses the same prices as your storefront for that channel. Shipping and tax are worked out at checkout from the shopper's address, exactly as for any other order.

Limits, and what this does not do

• It does not create orders or take payments. An order exists only after the shopper completes checkout on your store.
• It does not bring you visitors. Whether an assistant recommends your store is the assistant's decision.
• It does not change your existing channels. Nothing happens on a channel until you switch it on.
• It is rate limited. Each channel accepts a limited number of agent carts per hour, so a runaway agent cannot fill your database with carts.
• Turn it off any time. Switch Agents can create carts off and no new cart or link is made. A link already sent keeps working until it expires.

What's next?

• Get found on Google is the classic-search half.
• Managing products: the Reviews column is where you moderate the reviews that feed your star ratings.