Brainerce HelpYour store in ChatGPT and AI search
How shoppers asking ChatGPT, Perplexity or Claude for recommendations can find your store, what Brainerce ships automatically, and what actually makes AI mention you.
A growing share of shopping starts as a question to an AI assistant: "best ceramic gift under 200 shekels", "eco-friendly yoga mat that ships to Israel". This page explains how those assistants see your store, what Brainerce already does about it, and what genuinely moves the needle.
How AI assistants find stores
ChatGPT, Perplexity, Claude and Google's AI answers send their own crawlers to read the open web, much like Google's classic crawler, with one big difference: they read the raw page text and don't run scripts. A store whose product data only appears after JavaScript runs is invisible to them. Brainerce storefronts render everything server-side, so every product page is fully readable to AI crawlers as-is.
What your storefront ships automatically
| Piece | What it does |
|---|---|
| AI crawlers welcomed | Your storefront's robots.txt explicitly allows the crawlers behind ChatGPT search, Perplexity, Claude and Copilot. Blocking them is how stores disappear from AI answers. |
llms.txt | A machine-readable summary of your store (what it is, top categories, recent articles) that AI systems can read in one fetch. |
agents.md | A guide for AI shopping agents: where the catalog is, what currency you sell in, how buying works. The newer convention AI agents look for. |
| Structured data | The same schema.org markup Google uses (price, availability, star ratings) is what AI assistants quote when they mention a product. |
| Agent catalog access (MCP) | AI shopping agents that support the MCP standard can query your catalog directly, doing structured search instead of page crawling. Your storefront's agents.md tells them where. Read-only; buying always happens on your site. |
These live in the storefront itself. A storefront built with the current Brainerce template has all of them; older or hand-built storefronts may not, the same caveat as Get found on Google.
What actually gets you mentioned
Research on AI recommendations is consistent: the technical layer above is the entry ticket, and what decides whether an assistant recommends you is mostly reputation it can read:
- Reviews. Products with real customer reviews carry star ratings in their structured data, the strongest trust signal an AI can quote. Brainerce's built-in reviews feed this automatically; your job is asking customers to review.
- Real product descriptions. An assistant can only describe what's written. A two-line description gives it two lines to work with; sizes, materials, and who it's for give it a reason to pick you.
- Being talked about elsewhere. AI systems weight mentions of your brand across the web (articles, forums, social) more than classic link-building. That part is marketing, not settings.
Submit your catalog to shopping programs: the product feed
AI shopping surfaces don't just crawl; the big ones ingest a product feed: a machine-readable list of your products, prices and stock. Brainerce generates one per sales channel, refreshed automatically. You'll find both feed URLs in Apps → Google → Merchant Center, under Product feeds, each with a copy button. They are not in your sales-channel settings. If you have not signed in to Google, they appear on that app's first screen instead, and you do not need a Google account to get the URLs:
| Feed | Where to paste it |
|---|---|
| Google Shopping XML | Google Merchant Center (add a data source → scheduled fetch → paste the URL). The same URL works in Microsoft Merchant Center (Copilot shopping) and Perplexity's merchant program, and all three read the Google format. |
| ChatGPT (OpenAI) JSONL | OpenAI's merchant program (chatgpt.com/merchants): sign up there and deliver this file when asked for your product feed. |
Enrolling in each program is done on their site, with your business details. Brainerce prepares the data; the sign-up is yours. Feeds refresh every few minutes on their own; you never re-upload after a price change.
What Brainerce does not control
- What an AI says about you. There is no dashboard toggle, at Brainerce or anywhere, that puts your store into ChatGPT's answers. Anyone selling that is overpromising.
- AI training on your content. By default your storefront also allows the crawlers that collect training data (model familiarity with your brand helps zero-shot recommendations). If you object to AI training on your content, whoever maintains your storefront can block the training crawlers in
robots.txtwithout affecting your visibility in AI search answers.
Check it's all live
If you have access to SEO Autopilot, its storefront technical check probes your live site and confirms each of these pieces is actually being served, which is worth running once after any storefront rebuild.
What's next?
- Get found on Google is the classic-search half.
- Managing products: the Reviews column is where you moderate the reviews that feed your star ratings.
Local inventory on Google (Business Profile)
Show your physical store's stock on Google Search and Maps by linking your Google Business Profile and mapping warehouses to store locations.
FAQ & troubleshooting
Answers to the common promotion questions, from why a discount didn't apply to whether coupons and rules stack, scheduling, usage caps, targeting, and platform sync.