MarketingCouponsCoupon recipes

Coupon recipes

Ready-made coupon campaigns you can copy, covering a welcome discount, time-limited sitewide promo, scheduled Black Friday, influencer attribution, and a fixed-amount high-AOV pull.

Copy-paste campaigns that work. Pick the recipe closest to your goal, open Coupons → Add Coupon, plug in the exact fields listed, and you're live. Then tweak from there. New to coupons? Start with the Coupons guide first. For discounts that apply automatically with no code, see Discount rule recipes.

First-order discount

  • Code: WELCOME10
  • Type: Percentage 10%
  • Limits: 1 use per customer, no Total Uses cap
  • Distribution: Email signup → autoresponder

Time-limited sitewide promo

  • Code: SUMMER25
  • Type: Percentage 25%
  • Min Order: $50 (avoid giving 25% off a $5 sticker)
  • Max Discount: $100 (cap the worst-case revenue hit)
  • Validity: Start = today, End = 14 days from today
  • Total Uses: 500 (cap the campaign size)

Black Friday, scheduled ahead

  • Code: BLACKFRIDAY
  • Type: Percentage 30%
  • Status: Scheduled, with a Start Date on the morning of the sale, because the date is what holds it back
  • Validity: Start = Nov 27 00:00, End = Nov 30 23:59
  • Max Discount: $100
  • Per Customer: 1

Influencer attribution

  • Code: INFLUENCER15
  • Type: Percentage 15%
  • Limits: none. For payout, read the coupon's Used column in the coupons table (click the cell for the usage panel). Store-wide coupon performance sits on the main Dashboard, under the Promotions tab. There is no per-coupon "Performance" tab.
  • Distribution: Hand the code to the creator

Fixed-amount high-AOV pull

  • Code: SAVE50
  • Type: Fixed Amount $50
  • Min Order: $200 (encourages bigger carts)
  • Per Customer: 2

What's next?

  • Coupons is the full create-and-manage guide.
  • Discount rule recipes are automatic-discount patterns (BOGO, volume, free shipping, bundles).